Metro to cut fare, add stops on Bush Intercontinental shuttle
The Metropolitan Transit Authority plans to drop the fare on its Airport Direct Shuttle from downtown Houston to Bush Intercontinental Airport by more than $10, as well as reroute it to stop at several downtown hotels.
The 52-passenger bus currently averages two riders per trip from its passenger plaza at 815 Pierce to Terminal C at the airport each half hour. The one-way fare is $15.
"It hemorrhages money," Metro President and CEO George Greanias said. "We think it's a valuable service. We need to reconfigure it in a way that's more cost-effective."
On Jan. 23, the fare will drop to $4.50. Metro plans to close the passenger plaza and instead send the bus to the George R. Brown Convention Center and the downtown Hilton, Doubletree, Hyatt, Marriott, Four Seasons and Crowne Plaza hotels.
The fare reduction and rerouting is a six-month experiment. Metro officials are projecting that the ridership increases and savings from closing down the Pierce plaza will save $350,000 over eight months.
The route change comes, in part, in response to a request from the Greater Houston Convention and Visitors Bureau.
Metro also announced changes to the 87 Sunnyside Route connecting the Sunnyside neighborhood to the Texas Medical Center.
Starting Jan. 23, the route will include stops at Houston Community College's South campus on Airport Boulevard and two apartment complexes on Reed Road east of Texas 288.